In February 2015 I posted an article on this site titled “God’s SW.O.T. Analysis of the Seven Churches in Revelation” as a way of showing how this Strategic Analysis Tool could be utilized in a church and biblical context. Today I am encouraging pastors and church leaders to read the article “Church SWOT Analysis: An Uplifting Report” by Amor Gibson on October 1, 2023, and can be found at https://swothub.com/church-swot-analysis/ and please read the article and watch the video included in this article. My home state in the Southern Baptist Convention is Arkansas and my home church in the ministry is Geyer Springs FBC and in the 1980’s when we were a part of this church in its old location, we also had the occasion to visit Immanual BC on a youth related event when it was in its old downtown location, so this video is meaningful to me in a number of ways.
I believe with all my heart S.W.O.T is an underappreciated and underutilized strategic analysis tool that churches should take advantage of as a way of assessing how they are doing ministry wise in fulfilling their mission and vision within the Great Commission mandate. After using this tool, we are then ready to use the S.M.A.R.T. (Specific, Measurable, Attainable, Realistic, Timely) analysis tool for our church goals looking down the road if God delays His coming. May this article give you some practical and spiritual food for thought about another possible tool in your ministerial tool belt.